Digital Transformation is sparked by changes in consumer behaviour, and these changes create new opportunities and challenges. Let’s dive into 3 healthcare communication tactics that associations and organizations can leverage to streamline their digital transformation.
1. Connect Through Content
A challenge that the healthcare industry might face, is building virtual connections with audiences. The opportunity to connect digitally exists, and it is easier for patients to build a personal connection with the healthcare organizations that they are involved with when they feel empowered and encouraged to make decisions and share their feedback. The same idea goes for healthcare associations and their respective members. Opening up lines of communication get your stakeholders involved and keep your organization top of mind.
Develop patient and member-first content that offers insights, along with expert advice and research. Your content strategy can be taken a step further by creating an online community that can connect patients, healthcare professionals and association members together, to share their knowledge and experiences. Using channels like social media, newsletters, and landing pages with relevant content make these online experiences better and build relationships with your audience.
Mental Health America has used Drupal to power their digital transformation. On their website, blog and landing page content is easy to find and offers information that is useful to members and site visitors. MHA has also included a section on their website that displays their latest social media updates. This organization has used its website to conveniently connect all communication channels together in one place.
2. Going Mobile
Mobility changes the game of communication in the healthcare industry by making information readily available. Healthcare and infrastructure have been integrated so that end-to-end patient experience is possible for providers.
Not only does mobility benefit patients, but it also improves the experience that healthcare professionals have with various associations as members. Mobile devices provide patients and physicians alike with the right information at the right time. The use of turnkey applications for connected devices across an integrated delivery network supports communication between people and organizations. Mobile has provided a vast digital experience that has changed the healthcare communication landscape.
Adapting to digital transformation means embracing mobile technology. The ability to seamlessly deliver across platforms means that your information is more accessible to the audience that you are trying to reach.
The National Athletic Trainers’ Association has made its web content mobile-friendly, this organization is able to offer the same digital experience to its members, regardless of the device that they choose to browse with.
3. Collaboration and Learning Opportunities
Professionals working in the healthcare industry are more often than not required to participate in learning opportunities that contribute to their required accreditation hours. It is not unusual for healthcare workers to turn to professional associations to explore and register for courses, lectures and other resources to advance their expertise.
By transforming your digital landscape and building a more modern website healthcare organizations have the opportunity to get creative. Individuals managing web content will have the ability to quickly build microsites and landing pages for different events. Working with different business integrations makes it possible to build learning management systems (LMS) into the environment. Empowering your members to explore career advancement opportunities through your association is just another aspect that improves communication and builds a connected community.
The American Nurses Association (ANA) is a great example of how associations in the healthcare industry can present learning opportunities to its members and prospective members. ANA links their learning material to a landing page where content and courses offered by a partnering organization live. Additionally, users have the option to easily share this content with colleagues via email or social media by clicking on the build-in share component.
Adapting to Create Efficiency
Healthcare organizations and associations are being shaped by digital transformations from web design to mobile applications and everything in between. In the future, digital tools will provide a mobile, fluid and flexible platform to deliver information and boost patient and member experience. Adapting to these changes will have critical effects on your ability to provide a good experience and value to your stakeholders.
OPIN works with industry-leading healthcare organizations. If you have questions about how to implement these communication strategies or would like to learn more about digital transformation, please reach out, we would love to chat.
Thanks for reading!