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CASE STUDY

Irving Oil

Irving Oil

Founded in 1924, Irving Oil is one of Canada’s foremost energy producers and distributors, serving commercial and wholesale customers in North America. Irving Oil and OPIN have embarked on a journey to unify Irving’s digital experience, bringing six distinct websites under a single enterprise Drupal site.

We get results!

Challenge

We tackle the most complex digital challenges for North America’s top enterprises. Every day, our teams are challenged to break new ground and deliver cutting edge experiences. Boring is not in our vocabulary.

Solution

Our project teams work in cohesive units called PODs. This means that you work with the same team on each project, enabling efficient collaboration as you learn and grow together.

Results

We are obsessed with learning. Our team members have the opportunity to learn all aspects of their team’s work. Each member is able to contribute in various ways while they discover their passion.

How we did it

The Challenge

The brand’s presence is scattered across several online properties, serving different purposes and targeting different audiences. Rather than migrating or consolidating the existing sites, Irving Oil was looking to develop a unified digital journey for new and existing stakeholders.

We understood how a Digital Platform was critical to Irving Oil’s mission and vision for a single, on-brand, highly compelling, easy to use and mobile-first website.

Test drive Drupal today!

Drupal is a content management system. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need. After a few clicks, you can access a full Drupal installation.

The Solution

The solution OPIN provided was a website that delivers an exceptional digital experience to potential customers, recruits and stakeholders on a single, easy-to-use website that reflects values and builds brand equity. The new Drupal 8 site was built using dynamic components, with the objective of empowering the Irving Oil team to manage their digital assets effectively and efficiently. 

The project also required a powerful and reliable hosting solution, for which Acquia has been involved. Acquia has not only been a strategic hosting partner on the project, but the solution also includes Acquia Lift, which will drive data-driven personalization for the digital journey.

The solution implemented is cutting-edge. The project involves various technologies, considerations, and challenges. As part of ongoing development, the team provided the following:

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The site is more than just informational; it is a place where Irving’s audience engages in clear calls-to-action and where Irving nurtures this engagement.

The Results

The mobile-first components were designed to position and scale differently depending on device, platform and even page position. This level of detail ensures that the components are functional across the website and that styling remains on-brand.  Using Acquia Edge, Irving Oil is able to scale up and down as necessary while adhering to the most sensitive of data compliance regulations and guidelines. Using Acquia’s secure hosting means that Irving’s site achieves resiliency, uptime, and security.  The Irving Rewards was developed as an Angular app with connects to various APIs. This ensures that data is secure up-to-date and accessible by users on any platform. The app has been built as part of a decoupled Drupal solution to seamlessly integrate with the website.  The location finder takes Irving’s customer service to the next level. Irving Oil is enabling customers of any kind to find the information they need when they need it. The tool allows users to track down the nearest fueling stations and sort by such categories as food, amenities, dog parks and more.

Talk with an expert!

To learn more or to discuss your next project; send us an email and talk to an expert!

Ottawa

320 Catherine St.
Ottawa, ON K1R 5T5
TEL: 1 (877) 257-6746

Saratoga Springs

153 Regent Street
Saratoga Springs, NY 12866
TEL: 1 (877) 257-6746