OPIN Helps Remodel Ottawa Tourism's Digital Presence
Ottawa Tourism is looking forward to maintaining the momentum generated as part of the record year that was 2017. To do so, the organization partnered with OPIN, a local digital agency, in developing a digital strategy in the launch of a brand-new, enhanced, and user-friendly website. This new initiative aims to provide a user-friendly experience to assist visitors in planning their trip to Ottawa, to inspire them to visit and to get people talking about Canada’s capital city.
“Ottawa Tourism is excited to work towards launching a brand-new website that promises an enhanced, streamlined, and simplified user experience for visitors planning their trip to Ottawa, as well as readily available information to inspire prospective visitors looking for the complete capital experience to come our way. Our partnership with OPIN, a talented local digital agency, is a natural one and a great example of how Ottawa’s two largest private sector industries—high technology and tourism—can work together,” says Michael Crockatt, President and CEO of Ottawa Tourism.
OPIN specializes in planning, implementing and supporting Drupal-enabled web projects for enterprise clients in both government agencies and the private sector worldwide. The new website will provide Ottawa Tourism with a powerful content management system that enables the organization to engage with its many stakeholders.
OPIN will design Ottawa Tourism’s new website with the goal of enhancing, facilitating and streamlining the visitor experience. The website aims to be simple, user-friendly, and vibrant, reflecting the beauty of Canada’s Capital Region in its design. At the core of Ottawa are the two official languages, English and French, which makes a bilingual website a key component of the digital roadmap.
“This partnership brings together two very ambitious organizations in the Ottawa region,” says Chris Smith, Founder, and CEO at OPIN. “The incredible vision for Ottawa Tourism’s complete capital experience helps tell the story of Canada and get people talking. Their plan to become the best Destination Marketing Organization aligns with our experience and ambitions as an Ottawa-based digital agency with international clients. Here at OPIN, Ottawa is our home and we are proud to partner with an organization that loves the city as much as we do.”
This durable partnership will ensure that Ottawa Tourism remains at the forefront of the digital experience. OPIN is proud to play a key role in creating the framework and tools by which Ottawa Tourism can showcase the region as a destination for tourists from all over the world.
Passionate digital storytellers, OPIN uses the flexible Drupal framework as a backdrop to power the world's most ambitious digital projects. Since 2010, OPIN Software has specialized in planning, deploying, and supporting Drupal for large and mid-market enterprise clients and governmental organizations. OPIN is committed to helping its clients achieve their goals.
About Ottawa Tourism
Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with members and partners to service the travel media and attract visitors, tours and conventions to Ottawa and Canada’s Capital Region. Its vision is to offer the complete capital experience, tell the story of Canada and get people talking.
For more information, please contact:
Chris Liko, Marketing Coordinator
[email protected] | 613.656.9983