Brand Development Services
Your website can be one of the first interactions for your customers and all of your stakeholders, it is one of the most important elements of your marketing and communications.
We work with you to bring your brand to life digitally to help you establish (or re-establish) a successful online presence. Our UX and design team the complexities of your brand, starting with the foundation and all the way through to your graphic standards and assets. When elements are missing or out of date, we work with your team to create a digital design system and assets to deliver your brand in a way that is memorable and consistent.
Brand Discovery and Research
We perform psychographic research of the existing brand’s stakeholders. By using methods such as surveys, OPIN’s branding experts gain an understanding of the brand in the end-users life.
Research is also conducted internally within your organization. We will interview executive stakeholders, to understand the long-term strategic direction of the organization and how the brand can be designed around these goals.
Once the initial Discovery and Research phase is completed, OPIN’s branding team will start to lay out the foundation for your new brand. This involves architecting the design elements that your new brand will be based on. We work to clearly articulate the brand’s attributes, values, positioning, and value proposition. By building off of strategic objectives of our clients to ensure that each touchpoint with stakeholders mirrors the values and vision for the future of the organization.
Brand Production: Design and Voice
Your Brand Voice is your messaging and the words that are used to describe your organization. They are based on the tone and style developed in the previous phase and reflect the foundational elements of the brand. The key components of messaging are Description, Positioning, Value Proposition, and Support Points.
The objective is to construct the Design System for longevity, which allows you to continue to leverage it for years to come.
Phases of Brand Development
OPIN’s approach emphasizes continuous stakeholder engagement throughout the rebranding process to secure the longevity of the new brand identity. Historically, major rebrands involved months of effort followed by a big reveal and overnight implementation of the new brand. Today, rebranding is a more gradual, open process that requires a collaborative and agile approach to facilitate the change across every aspect of the organization.
We call our approach to branding OPIN MIND. The three phases, Mine, INterpet, and Design, ensure you have a brand that supports your business strategy and resonates with all audiences.