Blurred image of people dancing in a performance
Arts & Culture
The arts and culture industry thrives on real audience connections. Before a patron ever sets foot in an art gallery or museum, they will interact with your digital experience. Make sure the online journey reflects your institution's physical experience.


Digital Storytelling in Arts & Culture

Digital storytelling bridges the gap between the physical and virtual experience of an arts and culture institution.

Organizations in the arts & culture industry are expected to deliver captivating experiences for their audiences. Our clients in this space have carefully crafted their brands, enabling patrons to connect with them in a meaningful way. We help organizations extend these brands to the digital world, not only to enhance the experience of existing customers but to generate new, lifelong patrons. Some of the challenges we help our clients with include:

  • Designing captivating visual experiences to engage with audiences in new ways
  • Providing interactive event and exhibition information to website visitors
  • Creating and managing massive digital archives and collections
  • Cementing a brand as the foremost tourism agency in a highly competitive region
  • Creating accessible online platforms in multiple languages

To learn more about what we do for arts and culture institutions, check out the case studies below!


Canadian Museum of Immigration at Pier 21

As part of Pier 21’s initiative to increase customer engagement and website traffic, the museum wanted to create a broader and deeper user experience. Furthermore, the organization needed a tool to provide new functionality and access to information for website visitors. Furthermore, they wanted to inspire and enable Canadians to explore their family’s immigration story by integrating the Canadian Museum of Immigration’s collection with their website.

Image of oregon woods.

University of Oregon - Museum of Natural Cultural History (MNCH)

MNCH’s primary goal was to enhance their digital brand with a newly redesigned website that is easy to maintain and would provide increased traffic, intuitive structure and navigation, clear cross-referencing, coherent logic, and improved search engine optimization. While MNCH’s previous website, launched in 2010, it was serving the museum well as a stark improvement over its predecessor, it was well out of date by the time OPIN was tapped to support the museum’s new digital initiative.