Students walking down a university hallway, wearing backpacks
Postsecondary and school boards engage with a variety of stakeholders on digital platforms. User experience can dictate whether or not a student submits an application to a university. We help schools stay connected with students in a digital-first world.


Student Experience

Today's students are deeply embedded in the digital world. They expect digital experiences that exceed expectations, and institutions have a daunting task on their hands.

In the world of education, whether postsecondary or K-12, organizations need to consider a number of stakeholders. While student experience is paramount, families, alumni, donors and faculty all need to be considered as well. Expectations are higher than ever for digital experiences, and the education industry is no exception. Our clients face stiff competition and high volumes of traffic while attempting to remain at the cutting edge of education experience. We help a number of North American education organizations navigate the modern digital landscape, addressing challenges such as:

  • Unifying the digital experience for dozens of schools and hundreds of sites in one school board
  • Researching and designing seamless user experiences, factoring in numerous stakeholders
  • Ensuring web accessibility and compliance to create a welcoming environment for all students
  • Creating digital engagement platforms that convert visitors into applicants and donors

See the case studies below to learn about our work in the education industry!

University of Northern BC in the winter, with the campus covered in snow

University of Northern British Columbia

The new website was built to provide streamlined user experience, adapting seamlessly for devices and integrating legacy information. User profiling has provided more targeted information for students interested in the university’s programs, entrance requirements and admissions procedures. The more than two-fold increase in student applications, attributed largely by the improvements to the website, has exceeded the university’s expectations. The increase has provided the university with higher calibre students, increased visibility and a better ability to promote research outcomes

Image of oregon woods.

University of Oregon - Museum of Natural Cultural History

MNCH’s primary goal was to enhance their digital brand with a newly redesigned website that is easy to maintain and would provide increased traffic, intuitive structure and navigation, clear cross-referencing, coherent logic, and improved search engine optimization. While MNCH’s previous website, launched in 2010, it was serving the museum well as a stark improvement over its predecessor, it was well out of date by the time OPIN was tapped to support the museum’s new digital initiative.