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Marketing Automation & CRM Implementation
Marketing automation and CRM integrations will help your organization maximize its sales and marketing efforts. Identify key processes that your customers value the most and lead them to an enjoyable journey with your brand and organization.
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Marketing Automation & CRM Implementation

Save time and resources by implementing an automated marketing workflow that will fully enable you to consistently tweak delivery methods to make content more targeted and valuable by narrowing down user groups as much as possible, and produce more content. 

Let marketing automation take over repetitive tasks, allowing you to focus on content strategy

OPIN bridges marketing automation with CRM strategy frameworks to personalize based on data to deliver a full web experience for your clients. Triggered interactions provide value base on predefined historical, transactional and demographical touchpoints long after your leads transition to customer. 

Save time and resources by implementing an automated marketing workflow that will fully enable you to consistently tweak delivery methods to make content more targeted and valuable by narrowing down user groups as much as possible, and produce more content.

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Our Marketing Automation & CRM Implementation Services

Lead generation

Customize the way you communicate with customers. Automate processes with web form integrations, lead demand, generation, management and website tracking tools.

Automated campaign engines

Connect marketing campaigns with dashboards and reporting integrations to create advanced personalization, testing, segmentation and optimization.

Marketing automation integration

Marketing automation is not a standalone solution. We help you integrate automation with a CRM tool, creating an essential and effective loop between marketing and sales.

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How Marketing Automation & CRM Implementations Streamline Business Capabilities

77

Percent of buyers want unique, targeted content at each stage of their research

60

Percent of businesses use a CRM to increase efficiency to gain greater functionality

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Develop a unified marketing automation strategy

Our experts bring innovative marketing strategies, allowing you to achieve a deeper understanding of your customer journey. Having a unified strategy improves the accountability of marketing and sales allowing them to become more effective. Replacing repetitive work with automation allows your team to focus on launching new campaigns, faster.

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Maximize ROI and reduce operational cost

Become more efficient by using automated marketing software. One employee has the ability to complete the tasks of an entire team, allowing your organization to build more efficient processes while also reducing staffing costs. Implementing lead nurturing and targeted marketing campaign conversion management that is automatically triggered based on certain criteria fuels scalable growth within your organization.

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CRM solutions allow operations to perform more effectively

CRM solutions will help your organization maximize its sales and marketing efforts and deliver targeted content alongside detailed analytics tools to segmented audiences, ensuring a more holistic and personalized approach to marketing. Content is produced for different user groups and distributed automatically based on their levels of interaction with your organization.

Why OPIN?

OPIN is a leading digital agency providing strategic guidance, creative design, and software development powered by Open Innovation - embracing collaboration and openness in a complex world. Our award-winning work on websites, intranets, apps and martech implementations is recognized by numerous publications. OPIN is ranked as one of the fastest-growing agencies in North America.

Trusted experts

Completing over 200 enterprise-level projects in the past decade, leverage our top-tier talent where teams are 100% allocated to your project delivering better results.

Agile and collaborative

Your requirements may change over the course of the project, so our agile model allows you to remain flexible to get the absolute most out of your budget.

scalable and secure

We provide future-proof solutions by integrating new and existing technologies, making it easier to scale your digital experience while ensuring it is secure.

Web Development

Bring your vision to market faster with our innovative web development process. Our flexible approach ensures that we deliver the project as you envision, on time and on budget.

User Experience & Graphic Design

Delight visitors with consistent, branded experiences, optimized for your audience. Our data-driven approach ensures accessible experiences, effortless navigation and consistent branding.

Support & Monitoring

Augment your web team with our certified experts. Whether managing scheduled maintenance or responding to major incidents, our support team is available whenever you need them.