SOS Mother's Day Campaign

SOS Children’s Villages Canada has just a small goal: To make the world a better place for some of the world’s most forgotten and deserving children. Unfortunately, they can’t do it alone. They need a lot of help and OPIN worked to get them attention.

SOS Mother's Day Campaign

SOS Children’s Villages Canada has just a small goal: To make the world a better place for some of the world’s most forgotten and deserving children. Unfortunately, they can’t do it alone. They need a lot of help and OPIN worked to get them attention.

They wanted to increase email sign-up, create lead generations, increase awareness of their work that could potentially increase donations. While, the mothers’ day campaign was the focus, they wanted to reuse the web page to meet other needs and events.

They recognized in Mothers’ Day a fantastic opportunity to express gratitude and bring attention to the thousands of women around the world who, through the support of SOS, take on abandoned or orphaned children as their own and provide a safe and loving environment to let them reach their full potential. The organization wanted to use digital tools to help them achieve their goals and leverage this opportunity. Specifically, they wanted to increase email sign-up, create lead generations, increase awareness of their work that could potentially increase donations. While in this instance, the mothers’ day campaign was the focus, they wanted to reuse and repurpose the web page or portal to meet other needs and events. They had the most moving material and pictures available, they just needed the right digital tools to present them to the public.

This is a cause that many of OPIN’s staff take to heart. OPIN has long been a supporter of SOS Children’s Villages Canada and helped redesign their website to better achieve their meaningful goals. The new website has also helped increase donations to the organization, which must rely heavily on public support. In this latest effort, OPIN’s lead and award-winning designer, Adrian Rylski, donated his own time to ensure the project exceeded expectations and delivered a product the client was extremely pleased with and met all agreed-upon deadlines. In the end, OPIN’s work did meet all of SOS’s objectives and helped bring greater awareness to the campaign. The organization benefitted from the significant increase in traffic. They have also been able to reuse the page, most recently, to bring attention and greater support to the devastation left by the Nepal earthquake. 

“We’re extremely happy with our experience working with OPIN on our Mother’s Day campaign. OPIN took our requirements and made a plan of action to ensure we got exactly what we wanted. We would definitely recommend OPIN for any Drupal based project.”

JOHN GREENSHIELDS - SOS Children's Villages Digital Fundraiser, Integrated Marketing

Learn how OPIN builds digital projects like this one

OPIN Software partnered with SOS Children's Villages to revamp their previous Drupal 7 site.

CAA North and East Ontario

CAA had about 15 seconds to grab their readers. Problem was, the material wasn’t in the right place.

SOS Children's Villages Canada

Implementing a strategic digital program to attract and engage donors for a globally recognized non-profit children’s charity.

Royal Conservatory of Music

The Royal Conservatory of Music is one of the largest and most respected music education institutions in the world.