Digital Strategies for the Arts & Culture Industry
Provide an updated and more contemporary user experience
From the strength of core ideas, we develop a set of experiences that are a natural extension of the brand. We aim for something that’s as personal as it is innovative, allowing more effortless connections between people who are interacting digitally. Ultimately, we make technology invisible so brand personality is on full display.
A seamless online journey that reflects your brand
Your brand’s story should be both consistent and impactful at every point in the user’s journey. The arts and culture industry thrives on real audience connections. Before a patron ever sets foot in an art gallery, museum or concert hall, they will interact with your digital experience, requiring an integrated approach to sales-driven content and storytelling/news.
Flexible layout styles that prioritize event listings, ticket sales and donations while being animated by compelling storytelling that inspires the user to further explore the site while remaining on the purchase path. We seek to define the most inventive ways to give people what they want and give you everything you need.
Your website plays an important and multi-faceted role, contributing in the areas of ticket sales, charitable donations, and education initiatives, and serving other digital storytelling content. In order to create an impactful experience, a website must shift its focus from a purely business mindset and move towards a user-centric approach. Your website needs to provide a more contemporary approach to user experience while producing increased positive, measurable business results.
Address the growing complexity of security and mitigate risks to your organization. Free up people and resources and focus on things that matter to you regarding process improvement and innovation.
Position your organization for the future by responding to new challenges and opportunities without scaling costs. Build continual process improvements that are agile that can be tested, refined or retired as it brings value.
Transform yourself to become a community and information hub on a base to brand build and become top of mind to members and stakeholders, helping you to become a relevant part of their lives.
Creating Empowering Digital Experiences
Unparalleled Accessibility Standards: Canadian Museum of Human Rights
OPIN was engaged to add leading-edge functionality to the Canadian Museum of Human Rights’ website. The new feature is aligned with the ongoing movement to personalize websites by allowing users to customize their own experience, utilizing a user-centric approach to website development and user experience.
The ability to understand, defend and build for the end-user – a website user with visual disabilities – has broadened the website’s reach and addressed the museum’s mandate of delivering its information to all users. Knowing that this work benefits not just this one museum, but citizens throughout the world have made this assignment a rewarding project.
Extensive Media Galleries: Museum of Natural and Cultural History
OPIN’s data-driven design approach ensured the most important information was always readily accessible and the look and feel of the website were sleeker and more inviting while staying on-brand. An easy-to-use, easy-to-update content management system (CMS). Not only is the new site thoroughly optimized with search engine optimization best practices, but it is also an intuitive, logically structured information architecture, with no more than three levels of menu hierarchies
Our combination of technology, process and expertise is the secret to delivering ambitious digital projects. Learn about our formula below.
The open source CMS supports the largest, most complex multisite infrastructures. Drupal reduces IT costs and accelerates time to market for our clients. Users don't depend on IT to publish content, and robust content management enables reusable assets across sites and platforms.
The methodology helps us deliver client solutions as envisioned. Development timelines are reduced and collaboration ensures that the project exceeds client expectations across the board. Our project teams are cohesive and work together on every project, meaning guaranteed results for clients.
Our unparalleled expertise means that we understand the challenges faced by the largest enterprises. OPIN's track record of delivering projects on time and on budget eliminates risk. We deliver solutions that are designed to drive revenue for North America's largest enterprises.
Talk with an expert!
To learn more or to discuss your next project; send us an email and talk to an expert!